What we really want you to know about split ends, going ash blonde, salon pricing and heat protection

We see hundreds of clients every month, and with that comes every question, every inspiration photo and every kind of hair history. From AI-generated blondes and wig-perfect styles to box dye gone wrong, we’ve had the conversations, run the consultations and worked through the outcomes with kindness, care and realism.

But if we were to be just a little more blunt about what we really want you to know about split ends, going ash blonde, heat protection and more.

“Split ends don’t fix themselves.”

Trimming your ends isn’t the enemy of long hair. Ignoring them is. Once a strand of hair has split, it keeps breaking further up. You might think your hair isn’t growing, but it’s just snapping off faster than it can gain length. A haircut every 6 to 10 weeks keeps your split ends intact and your shape strong. Split ends don’t go away with serums. Only scissors can remove them.

“Bleaching doesn’t guarantee ash blonde.”

Ash blonde is a goal, not a guarantee. If your hair is naturally dark, box dyed or dry and porous, bleach may not lift evenly. And overprocessed hair might not lift past orange at all. That silvery ash blonde on Pinterest? It’s often heavily filtered or achieved over several sessions, with a solid at-home hair care routine in between.

Lately, we’ve been seeing a shift towards creamy, healthier blondes because they tend to reflect light better and suit more skin tones. We'll always guide you towards what suits your hair best, not just the trend. If chasing ash blonde risks your hair’s health, we’ll stop there. Your hair’s integrity always comes first.

And if you’re going from black to blonde? That’s a journey. We’re not magicians. It takes several appointments, rest periods, treatments and committed home care. Anything quicker puts your hair’s health at risk and that’s never worth it.

“Purple shampoo is not a toner.”

If we’ve said it once, we’ve said it a million times. Purple shampoo doesn’t fix uneven bleaching, it doesn’t remove orange and it won’t tone patchy hair. Overusing it makes hair look dull and powdery. Think of purple shampoo as maintenance once every 7-14 days. It’s not a miracle. To learn more about the magic of purple shampoo read this.

“Heat styling without hair heat protectant is damaging.”

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If you style your hair using heat tools (hair dryer, straighteners or curling tongs) and you don’t use a hair heat protectant, you are damaging your hair every single time. No matter the tool or technique. 

High heat breaks down protein in the hair, fades colour faster and causes split ends. Use a proper hair heat protectant  like IN Good Hair Guardian Thermal Primer, it’s one of our best sellers! It’s not just marketing, it’s the protection your hair needs!

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“No, we can’t recreate that AI-filtered Pinterest photo.”

Take a look at the images below. 

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These are the kinds of blonde looks that come up with a quick Pinterest search. Clean, glowing and impossibly perfect. But most of them aren’t real. They’re either AI-generated, styled on wigs or heavily edited under perfect lighting.

Wigs and computer-generated hair make it easy to forget what real hair looks like. These images don’t show natural texture, regrowth or what happens when humidity hits. They’re not a realistic reflection of a result you can achieve. 

The images above are real Love Hair clients. These blondes have been styled and coloured by our team using professional products. No filters or editing, these are achievable results with healthy hair at the centre. Do you see how the hair has so much more depth? 

Even if the inspiration photo is a real person, the style might not suit your hair type, face shape or day-to-day routine. What works on thick, straight hair might be completely unmanageable on fine curls.

Our job isn’t to copy an image or a current trend. It’s to help you find a version that works for you. We’ll walk you through the options, explain the process clearly and guide you towards a look that lasts, feels good and fits your lifestyle.

We also offer free consultations, so you can feel confident before you commit. Book a free consultation here. 

“Salon prices reflect our training, not just the time you spend in the chair.”

Yes, pricing has changed over the years. But so has the industry. It’s true that salon prices were considerably less 15-20 years ago. At Love Hair we invest in advanced education, safer colour systems and sustainable products that cost more but deliver far better results. You're not just paying for a haircut, you're paying for years of experience, risk reduction and hair that stays healthy after the appointment. We are very transparent about our training process, you can read more about that here.

“We charge deposits because missed appointments hurt small salons.”

We wish we didn’t have to. But one no-show means someone else lost that appointment, and a stylist is left without a client. Our time is booked just for you. Deposits help us keep the business going and respect everyone’s time.

“Frizz isn’t just from the weather.”

Yes, Singapore is humid. But frizz usually comes from dehydration and damage, especially those split ends. Proper frizzy hair treatments like Bhave coat the strands, rebuild the internal structure and make your hair smoother for longer. We use it regularly to strengthen hair before big colour changes. 

We offer Bhave smoothing treatments in the salon and there is also a great product line available as well. We’ve also got a whole article dedicated to frizzy hair and frizzy hair treatments. 

“Colour won’t last long on dry, brittle hair.”

You can spend hours in the salon having your hair coloured, but if your hair is damaged, it won’t hold colour for long. Porous hair can’t lock in pigment. If you’ve been lightening your hair for years without repairing it properly, it’s time to rethink. Start with rebuilding first, then you can consider colouring it safely. More details here about fading hair colour and methods to healthier hair.

“You can’t undo 5 years of damage in one session.”

Hair repair takes time. Treatments help, but they’re not magic. Real change comes from consistency: better products, gentler routines and patience. We have a whole guide on damaged hair and how to make your hair healthier.

“Box dye isn't cheaper once we have to fix it.”

It might feel like a cost-saving shortcut in the moment. But we often spend hours correcting uneven tone, banding and damage from box dyes. Not to mention the extra cost involved. Professional colour gives better results and protects your hair’s future. This deep dive on colour correction will hopefully steer you away from a box dye! 

Smoother, stronger, longer-lasting hair starts here

We’re here to help you get results that last, whether it’s smoother ends, longer-lasting colour or healthier hair. Start with the basics, trims, protection and realistic goals. Oh and a stylist who tells you the truth with your hair’s best interests at heart.

Book a free consolation and let’s make a plan that works for your hair, your lifestyle and your long-term goals. Healthy hair isn’t about chasing trends, it’s about consistency, honesty and small steps that actually make a difference.